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High quality is the core competitiveness of Xinxing Cable——Dongxing Cable Chairman Yang Xiaodong, General Manager Guo Weiming, and Brand Trader Zhang Mowen
Release time: 2018-08-01


7 12 日,“新兴新时代高速高质量” 2018 新兴共赢商发展大会暨极线 N70 家装电线发布会在广州增城隆重举行。 On July 12 , 2018 , the "Emerging New Era, High Speed and High Quality" 2018 Emerging Win-Win Business Development Conference and Extreme Line N70 Home Improvement Wire Launch Conference was grandly held in Zengcheng, Guangzhou. At the meeting, Yang Xiaodong, Chairman of Xinxing Cable, made an important strategic plan for the brand and marketing of Xinxing Cable. He said that he will resolutely inherit the concept of "high quality" of emerging cables, and through a comprehensive layout of high-quality production, research and development, marketing, and dissemination of high quality, he vowed to build emerging cables into "high-quality" in the cable industry. Brand ". 70 年的极线 N70 高档装修电线在会上重磅发布,引发行业专家、共赢商与媒体的广泛关注。 It is worth mentioning that the polar line N70 high-end decoration wire , which lasted two years of research and one year of testing and lasted more than 70 years, was released at the conference, which attracted widespread attention from industry experts, win-winners and the media.

After the meeting, Yang Xiaodong, Chairman of Xinxing Cable, Guo Weiming, General Manager, and Zhang Mowen, Brand Trader, held a press conference. The contents of the conference will be arranged as follows to readers.

Chairman Yang Xiaodong: High quality is the core competitiveness of emerging cables

Reporter: Hello Chairman! We noticed that the theme of this conference was "high-speed and high-quality in the emerging new era", and the emerging cable throughout the conference has always emphasized the word "high-quality". Can you explain the specific meaning of "high quality"?

“高质量”具有丰富的内涵。 Yang Xiaodong: "High quality" has rich connotations. These three words are not only a strategic issue for emerging cables, but also an entrepreneurial spirit that we need to adhere to in the future.

First, our research and development is of high quality. VDE 强强联手; Xinxing Cable not only has a national-level professional technical inspection and special wire and cable engineering technology research center, but also cooperates with the world-renowned certification agency and German national standard maker--German VDE ;

Second, our products are of high quality. N70 就是我们“产品高质量”的强有力的证明。 The extreme launch of the polar line N70 at the conference is a strong proof of our "product quality." N70 高档装修电线,过载量大,绝缘电阻高,阻燃性好,低烟无卤,绿色环保,耐用超过 70 年。 Polar wire N70 high-end decoration wire, large overload, high insulation resistance, good flame retardancy, low smoke and halogen, environmental protection, durable for more than 70 years.

Third, our production is of high quality. 10000 多个品种规格的线缆,约 208 亿米,连起来能绕地球 520 圈。 We have introduced world-class high-precision production equipment to create an advanced domestic high-voltage cross-linked cable production workshop. We have done everything from raw material procurement, production lines, and finished product testing to the highest level. So far, we have produced more than 10,000 varieties of cables and about 208 One hundred million meters can connect around the earth 520 times.

Fourth, our brand is of high quality. Whether it is communication, vision, public relations, events, we all demand ourselves by the standards of world-class cable brands.

Fifth, our team is of high quality. Our marketing team is fighting force, our win-win businessmen are confident, and our service team is professional.

Of course, the core is the idea of "high quality". As a high-quality cable manufacturer in China, Xinxing Cable always adheres to the corporate vision of “becoming a world-class cable group” and drives the Chinese cable industry to move from price-oriented to quality-oriented. Xinxing Cable focuses on the research and development and manufacturing of high-quality cable products, with the mission of "let safe transmission change the world", and shoulders the responsibility of providing high-quality cables to the world. Inspired by the vision and mission, Xinxing Cable strictly adheres to the corporate attitude of “We only make high-quality cables”. Regarding product development, brand building, channel construction, terminal service, and employee management, high quality is the only standard. All this comes from paying great attention to the safety of each user's electricity.

It can be said that "high quality" is the core competitiveness of our emerging cable.

Reporter: At this conference, we saw a renewed corporate image and made people look forward to the future development of emerging cables. 3-5 年,新兴电缆将会变成一个什么样的品牌? What brand will emerging cables become in the next 3-5 years?

我对新兴电缆的未来是有非常多的期许的,也定下了长足的规划。 Yang Xiaodong: I have a lot of expectations for the future of emerging cables, and I have made great plans. Today's conference is an opportunity, and it is also the official beginning of a new era for emerging cables.

Everyone has seen a change in our corporate identity, which means that the emerging cable is about to usher in a sea change. Next, there will be a big change in emerging cables. We will improve our brand image by developing high-end products and strengthening brand communication, and turn our company into a high-quality company. In the future, emerging cables will no longer be limited to a regional brand, but will become a strong national brand. Let emerging cables promote the high-quality development of the entire cable industry and truly realize the vision of a "world-class cable group."

Guo Weiming, General Manager: Explaining the future development of emerging cables

Reporter: Hello, General Guo! Can you briefly introduce us to the specific content of the "Precision Business Promotion Plan"? What is the significance of its implementation? How will the emerging business school announced at the conference help the win-win business of emerging cables to achieve a win-win situation?

精准扶商计划是涵盖渠道共赢商和工程共赢商的帮扶计划。 Guo Weiming: The precision business promotion plan is a support plan that covers channel win-win and project win-win. The principle of the plan is "seeking truth from facts, adapting to local conditions, resource integration, and precise business assistance". We will use scientific and effective procedures to accurately identify, accurately assist, and help win-win businesses according to different regional environments and the status of different win-win businesses. management. For channel win-winners, we will carry out a series of methods such as precise development outlets, precise market control, accurate end-user development assistance, precise terminal hardware store assistance, precise brand promotion, and strict handling of channeling, etc. . For the win-win project, we will help in various aspects such as price, project, competing products, service, and grafting of resources. This plan will be one of the most important plans for our emerging cable in the future. I hope that through this plan, we will "not let any one win-win player fall behind" and help each win-win merchant to accelerate the channel construction and fully sell the terminal.

In addition, the "Emerging Business School" will be launched soon, and formal lectures on win-win merchants will begin soon. We will invite experts and professors to conduct comprehensive training for first-tier merchants, second-tier merchants, shop assistants, and electricians. A win-win business that grows and develops together is created as an emerging cable army with ideals, professionalism, high skills, management, marketing, and high quality. We will rely on the "five-star high-quality service system" with core content such as "high-quality training services, high-quality sales services, high-quality logistics services, high-quality after-sales services, and high-quality tracking services" as the core content to truly help win-win businessmen. Win-win fortune. Thank you.

N70 这款新品,请问新兴电缆研发这款产品有什么战略意义吗? Reporter: Today's conference, Xinxing Cable launched a new product, Polar Wire N70 . Is there any strategic significance for Xinxing Cable to develop this product? Where do you think the core competitiveness of this new product is?

研发高端产品和我们“高质量”的精神是相辅相成的,这也是我们今后的重要产品系列。 Guo Weiming: The research and development of high-end products and our "high quality" spirit complement each other, which is also our important product series in the future. Its strategic significance, on the one hand, can improve the profitability of products and make the price system more perfect; on the other hand, it also helps build a brand.

The technical direction of developing this new product is inseparable from the national policy. At present, the state advocates environmental protection and requires low smoke and halogen free for wires and cables, because in a fire, the most serious and fatal cause is thick smoke. N70 这款新品是低烟无卤产品,并且采用行业内最高的技术水平,通过辐照交联技术,使聚烯烃材料的耐高温等级升高,延长了极线 N70 高档装修电线的使用寿命,不低于 70 年,与房屋产权、建筑寿命同步,避免了消费者对电线老化的担心。 Therefore, the new product of polar wire N70 is a low-smoke and halogen-free product, and adopts the highest technical level in the industry. Through radiation cross-linking technology, the high temperature resistance level of polyolefin materials is increased, and the extension of polar wire N70 high-end decoration wires is extended . Service life, not less than 70 years, synchronized with house property rights and building life, avoiding consumers' concerns about wire aging. In addition, the materials of this product are free of halogen, lead, cadmium, chromium, mercury, and other harmful metals, which are non-toxic when burned, and emit a small amount of smoke, which can be said to be a very safe and environmentally friendly product. This is its core competitiveness. Thank you.

Brand trader Zhang Mowen: emerging cable will become a world-class cable group

70 年”的 Slogan 提出的想法是怎样的,又代表着什么意义呢? Reporter: Hello Teacher Zhang Mowen , what is the idea proposed by Slogan who is "more than 70 years durable " and what does it mean?

第一,我今天在演讲中提到,老百姓对于广告语来说最容易记住的是数字。 Zhang Mowen: First, I mentioned in my speech today that the easiest thing for ordinary people to remember is the number. I think no matter how great the numbers must be supported by technology. 70 年”这两个不同的广告语,消费者会使用什么? When I went to do market research with General Manager Guo Weiming, I asked, for example, what are the different slogans we say, "for the safety of your life and property" and "durable for more than 70 years"? After some research, everyone is most interested in strong digital interests. Slogan Finally, with the support of the chairman and the high approval of the general manager Guo Weiming, we identified this Slogan . 70 年,那么我们的电线耐用超过 70 年,也就是说,当房子的产权到期时,这个电线依然还是没有问题的,这是我们品质自信、品牌自信、安全自信,一系列自信组成的综合体。 In fact, this slogan conveys several meanings. Everyone knows that the property rights of Chinese houses are 70 years, so our electrical wires are durable for more than 70 years. That is to say, when the property rights of houses expire, this electrical wire is still no problem. This is a combination of our self-confidence in quality, self-confidence in brand, safety, and a series of self-confidence.

20 30 年就差不多了,但是我们的极线 N70 “耐用超过 70 年”,超过一般电线的 2 3 倍。 Second, the average wire is almost 20 to 30 years old, but our polar wire N70 is "durable for more than 70 years", which is 2 to 3 times more than ordinary wires . Therefore, without a strong corporate technical guarantee and a strong sense of high-quality control, we dare not call out such slogans.

I believe this sentence is a major test for emerging cables to a certain extent, and it is also a word of mouth good promise of interests. More importantly, we will promote the entire industry's new understanding of new cables and wires and new Standard, I think this will become popular.

Reporter: How did you get involved with Xinxing Cable Chairman Yang?

居然问到这个问题,这是很出乎意料。 Zhang Mowen: It was unexpected that I asked this question. First of all, Chairman Yang Xiaodong is a man with a very fine life, but a more open-minded man. First of all, we have similar temperaments, the same ideals, and the same beliefs. When two men come together, they must collide with a huge spark. We have been walking hand in hand for almost a year, and I think this feeling is still very good.

Secondly, the running-in between our brothers has been tested for a period of time. His decision must be carefully determined to be safe and correct, and only after undergoing various considerations such as market inspection, will he make a prudent decision. This is what I like very much. His place. Therefore, the reason why Xinxing has developed steadily in the past few years is that the old chairman is very savvy, especially wise, relying on personality and struggle, and has opened a path on the road to entrepreneurship. So now this path is getting wider and wider, because Chairman Yang Xiaodong is a chairman who has carried forward the past and is particularly innovative and learning. Both of us are classmates of the Cheung Kong Graduate School of Business. It should be said that the same classroom and the same philosophy, I believe we will go further, and I will continue to do a good job under the leadership of the chairman to serve the emerging cable. The world-class cable group works hard.

Reporter: Today Xinxing Cable Conference is held grandly. As an operator of emerging cable brands, how do you think of this conference? What significance will this conference have for the future brand development of emerging cables?

Zhang Mowen: Two important contributors to this conference are by my side. One is our respected Chairman Yang Xiaodong and the other is General Manager Guo Weiming. They are important planners and important for this conference. Practitioners. As their staff, I just played a supporting and improving role. 36 年来形象的综合展示: The convening of this conference should be a comprehensive display of the image of Xinxing Cable over the past 36 years:

First, the conference was very resolute, decisive and brave, and put forward the grand slogan of "We only make high-quality cables." In my opinion, it is not just a slogan that is released at this conference, but a directional and guiding sign that runs through the development of the entire enterprise from now to the future, or the business philosophy of the enterprise. The proposal of the three words of high quality has found the best interpretation for the purpose of this conference.

Second, few people in large industrial products make super products. N70 的高档装修电线,应该说又一次走在行业前列。 At this conference, the high-end decoration wire of polar line N70 was launched , and it should be said that it was once again in the forefront of the industry. What we are focusing on now is not just the way to build a brand, but more importantly, to create a powerful super single product. I think the release of the super single product also marks that we have entered this new era of high-end wires and high-end cables. I believe it won't take long for us to become synonymous with high-tech cables, and super-single products will guide this company to a higher-end future.

Third, I think this is a grand announcement of the core values we created. Everyone knows that a conference must have its own core ideas, which are above all else. Chairman Yang Xiaodong also mentioned today the interpretation of the entire ideological orientation. 36 年来从低端进程、中端进程向高端技术平台进程迈进的景象。 I think this high-profile appearance of the new emerging culture reflects the scene of the emerging cable moving from the low-end process to the high-end technology platform in the past 36 years. The announcement of the ideological orientation once again explained to the industry, China, and the world the important idea of guiding the company forward with values.

This conference also restored the confidence of the win-win business as never before, and was respected and recognized by the industry. What's more important is that we must use our own new ideas to move towards the world-class cable group, and the ideas will become us. An important development weapon, I believe that under the leadership of Chairman Yang Xiaodong and the strong execution of General Manager Guo Weiming, this conference will definitely enhance the comprehensive strength of emerging cables. Thank you all!


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