宝贝对着镜子塞13颗荔枝

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故事 Brand story

Brand story

Xinxing Cable was founded in 1982. After more than 30 years of development, from the original small factory to today's large cable company integrating R & D, production and sales, Xinxing Cable has continued to grow and transform in the baptism of wind and rain. Since its inception, Xinxing Cable has always adhered to high-quality product development and production. It is precisely its unremitting pursuit and insistence on high quality that has attracted many partners and created a legend for the development of Xinxing Cable.

As early as the beginning of the reform and opening up, the supply of civilian electric wires was in short supply, and ordinary people could not buy electric wires or use electricity. So Yang Xiantian, the founder of Xinxing Cable, thought of setting up a wire factory. "Behavior must be conscience, and running an enterprise must also be conscience. We must pay close attention to quality control and produce good products with good quality and quantity. Therefore, our factory has a bottom line, that is, we are not qualified to leave the factory." Quality control has a positive effect on the brand and reputation of Xinxing Cable. With the efforts of Yang Xiantian and his team, Xinxing Cable has gathered a number of agents who have requirements for the cable industry, and also allowed Xinxing Cable to develop from Jieyang to Guangzhou.

As he grew older, his father Yang Xiantian handed over the "high quality" baton to his son Yang Xiaodong, who had been cultivated for almost 30 years. Under the leadership of high-quality Yang Xiaodong, Xinxing Cable has invested heavily in establishing a modern engineering technology research center. More than 50 R & D personnel fight day and night for high-quality products. Together with German technical experts, domestic and foreign scientific research units and well-known institutes The university launched in-depth cooperation, and more than 20 patented technologies were emerging. Fire-resistant power cables, polyethylene waterproof power cables, mineral insulated cables, and halogen-free low-smoke fire-resistant power high-quality cables are well-known both inside and outside the industry due to patent blessings.

While insisting on producing high-quality products, Xinxing Cable's next goal is to make Xinxing Cable a world-class cable group. Although this goal is not easy, Yang Xiaodong, chairman of Xinxing Cable, said that in order for the Chinese people to use safe, durable, and environmentally friendly high-quality cables, Xinxing Cable has a heavy burden on its shoulders and will definitely exert its efforts in brand marketing. More people know, understand and use emerging cables. The new generation of emerging people will also continue to carry forward the high-quality enterprise spirit, so that emerging cables can grow into well-known cable brands in the country and even the world.

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